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The lonely old man featured in the new John Lewis Christmas advert may sue the council.

As if being lonely wasn’t enough, now he’s suffering from sleep deprivation, as Rhondda Council beam their new laser advert onto the moon’s surface (as reported by us here).

“It’s absolutely ridiculous really”, said the man on the moon, “the laser shines right into my bedroom, I can’t sleep.”

He went on to say his black bags have been out for two weeks and still no one has collected them.

The advert from the retailer aims to raise hundreds of thousands of pounds for Age UK,  who aim to help some of the million older people who go a month without speaking to anyone.

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